Every great brand is built on a truth.

For Grupo Arpada, the challenge was to reconnect with that truth and translate it into a contemporary identity without losing the values, history, and essence that define the company.

We guided a full rebranding process — from brand architecture and visual identity to web redesign, corporate materials, and events.

Our mission was not to change Arpada, but to evolve it: building a brand system that feels consistent, timeless, and aligned with its legacy.