Churroh! is more than a cheat meal — it’s an endorphin rush, a celebration, and a playful reinvention of a timeless classic. Crispy on the outside, soft on the inside, every bite balances nostalgia with experimentation, tradition with creativity.

Our challenge was to turn this philosophy into a brand identity that feels bold, joyful, and unmistakable. We defined the brand’s essence, logo, voice, colors, and typography, crafting a system that captures both the comfort of the familiar and the thrill of the unexpected.

The result is a brand that invites people to indulge freely — no rules, no guilt, just pleasure.