Earth Mama is the first robotized restaurant open to the public in Spain. The challenge was to position the brand as a temple of healthy, flavorful food while setting it apart in a highly competitive market.

We developed a solid, coherent identity aligned with the business strategy — from defining the brand essence to shaping its voice, logo, and visual system.

Our work expanded into every touchpoint: packaging, menus, event materials, social media, and creative campaigns.

We also directed photography, built the website, and managed communication to ensure the brand launched with clarity, consistency, and impact.