Helena Mareque is not just a designer — she is a storyteller in fabric. Her dresses embody pause, memory, and emotion. Our challenge was to capture this intimate truth and translate it into a coherent brand system that feels timeless and sensitive.

We crafted a Brandbook that anchors every aspect of her communication: from purpose and tone of voice to visual identity and applications.

Built around authenticity, silence, and care, the brand uses a reduced palette, typography chosen as a narrative gesture, and honest photography that reveals the human side behind each dress.

The result is a sober, consistent identity — one that doesn’t seek applause, but resonance.