Kayu was more than a restaurant — it was a vision for a place where people could gather around food, connect with nature, and share meaningful moments.

The challenge was to translate this philosophy into a brand that feels warm, timeless, and deeply rooted in Bali’s spirit.

We created a visual and verbal identity inspired by the organic flow of nature and the grounded character of wood — Kayu in Indonesian.

Typography blends hand-drawn imperfections with elegant clarity, while the palette draws from earth, sea, and tropics.

The brand voice invites guests to pause, connect, and embrace the simple pleasures of life.