ZETA is transforming neurosurgery with sub-millimetric, real-time frameless accuracy. A robotic platform that can perform brain procedures outside the constraints of an operating room, designed to bring precision and accessibility to patients everywhere.

Our challenge was to design a brand that translates this radical innovation into a clear, clinical, and authoritative identity.

We studied ZETA’s competitive landscape and stakeholders, understanding the need for a system that adapts to surgeons, hospitals, patients, and investors alike. The result is a brand built for trust, precision, and scalability.

We created the full brand ecosystem: from strategy and architecture to naming, visual identity, and all applications.

Together with designer Giulia Boggio, we developed a custom typeface — Zeta Grotesk — giving the brand a distinctive voice and lasting presence.

Today, we continue to evolve alongside ZETA, ensuring every decision reinforces consistency and impact.